Commercial Films
Mumbai, India / Worldwide
From board to broadcast.
TV and digital commercials, from treatment to delivery. One producer on the film, from the first board to the last version.
- 2017
- founded in Mumbai
- Producer-led
- on every film
- End-to-end
- production
- On the ground
- in India
- Solving
- the unexpected
Commercial films
The producer who finds the answer. The crew that makes the idea real.
Bratman Films produces TV and digital commercials for brands and agencies in Mumbai and across India: broadcast spots, digital ad films, campaign sets and the versions they travel in.
Most of our commercial work comes through agencies: Ogilvy India, Creativeland Asia, Dentsu Webchutney, Enormous, OML and Big Bang Social. Direct briefs come from brands like Scapia, ITC, MuscleBlaze and Myntra.
What we produce
Every shape a spot takes.
From the board to broadcast masters, cutdowns and crops.
TV commercials
Broadcast spots produced end to end: Kellogg's with Ogilvy India, Pidilite and Bournvita Biscuits with Ogilvy, ITC Dark Fantasy.
Digital ad films
Digital-first films like Tanishq Doctor's Day with Dentsu Webchutney and Scapia's three-film Winter Release.
Commercial campaigns
Multi-film sets: three ICICI Bank Personal Loans films, the Flipkart Razr 60 launch trio, the UrbanClap series.
Vertical-first formats
Portrait-native spots where the brief calls for it, like Flipkart × Moto Razr 60 and the Myntra commercial.
Language versions
Versioning scoped up front: the Kellogg's Hip Hop spot was produced in a Telugu version too.
Talent-led spots
Sunil Grover for Pidilite; Milind Soman, Rithvik Dhanjani and Aparshakti Khurana for the Flipkart launch; Jeeveshu Ahluwalia for Godrej SmartCare.
Process
How a commercial gets made.
The PPM locks the budget, so the shoot runs the plan.
- 01
Board
Script, boards or animatic in. We read the idea and the media plan behind it.
- 02
Treatment & director
The director cast to the film, the treatment sharpened against the brief.
- 03
PPM & budget
Casting, locations and a line-item budget locked at the pre-production meeting. No surprises after this point.
- 04
Shoot
A set that runs on time, with the producer on the monitor.
- 05
Post
Edit, grade, sound and online under the same accountability as the shoot.
- 06
Versions & delivery
Broadcast masters, cutdowns, vertical crops and language versions delivered to spec.
Selected work
Spots that aired.
A cut of the commercials and campaigns in the index.
FlagshipScapia · Winter campaign
Winter Release: Travellers on Our Mind. All the Time.
Kellogg's · Ogilvy India · Commercial
Hip Hop
ICICI Bank · Creativeland Asia · Commercial campaign
Personal Loans: Vacation
Pidilite · Ogilvy · Internal films
Pidilite × Sunil Grover
Flipkart · OML · Commercial campaign
Flipkart × Moto RZR
UrbanClap · Commercial campaign
UrbanClap
ACC Cement · Enormous · Diwali film
Jalenge Purane Khayal
The producer stays on the monitor.
Producer-led
One name on the call sheet.
The producer who finds the answer. The crew that makes the idea real.
Every Bratman production is led by a producer, not a coordinator or an agency layer. The person who scoped your budget is on set, on the monitor, on the phone.
When something changes, and something always changes, you get an answer, not an excuse.
- A producer on set for every shoot day
- Line-item budgets you can audit
- Decisions made at the monitor, not through layers
Why Bratman
A producer-led production company built for what's next.
Producer-led approach
One accountable producer from first call to final delivery.
Local expertise, global standards
On the ground in India, run to a global standard.
End-to-end production services
Locations, permits, crews, casting, equipment and post, from first recce to final post.
A director roster
A roster director and a bench of collaborators we've produced with, matched to the story.
Technology that helps
Smoother deliveries, and the surprises stay on screen.
A partner, not just a vendor
Built for long-term relationships, not one-off jobs.
Commercials
The questions producers ask first.
- What kinds of commercials do you produce?
- TV spots and digital ad films: broadcast-ready commercials like Kellogg's with Ogilvy India, Pidilite and Bournvita Biscuits with Ogilvy, and ITC Dark Fantasy; digital-first films like Tanishq Doctor's Day with Dentsu Webchutney; and vertical formats like the Flipkart × Moto Razr 60 launch and the Myntra commercial.
- Can you produce a multi-film campaign?
- Yes. ICICI Bank Personal Loans ran as three films: Vacation, Wedding and Home Renovation. Scapia's Winter Release shipped three films, and the UrbanClap commercials ran as a series.
- Do you produce regional-language versions?
- Yes. The Kellogg's Hip Hop spot was produced in a Telugu version, and versioning, cutdowns and crops are scoped and budgeted up front.
- Do you work with agencies or direct with brands?
- Both. Agency credits include Ogilvy India, Creativeland Asia, Dentsu Webchutney, Enormous, OML, Big Bang Social and Tilt Brand Solutions. Direct work includes Scapia, ITC, MuscleBlaze and Myntra.
- Who directs the films?
- The director is cast per film. Roster director Ishaan Randeria helmed the ICICI Bank, Bournvita and UrbanClap films; collaborators include Saad Nawab (Kellogg's), Sanket Rasal (ACC) and Rishabh Dubey (Scapia).
- What does a commercial cost?
- Every budget is built line item by line item against the brief. The bands we brief against are on the cost guide, and a real number comes back with the plan when you send a brief.
